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UPCOMING EVENTS: Meet Parul in a City Near You

INSIGHTS FROM PARUL SOMANI

Ideas for Better Decisions in Uncertain Times

Explore Parul Somani’s research-backed insights on decision-making, uncertainty, change, regret, resilience, and leadership. Drawing on behavioral science, strategy, and lived experience, these articles offer practical frameworks for navigating difficult choices at work and in life.

FEATURED INSIGHTS

The Decision-Making Mindset That Can Change Everything

In a world that demands clarity and perfection in every choice, many of us find ourselves at a standstill. Overthinking. Avoiding. Second-guessing. What if there was a different way?

3 min read

How To Choose Your Path of Least Regret

When you're staring down two paths, and you know that once you decide, you can't turn back, how do you choose? These three questions can help guide you.

4 min read

DESIGN

Your Career Doesn't Need a Five-Year Plan — It Needs A North Star

When your career path feels like a maze, you need direction—something steady enough to orient you through uncertainty, and flexible enough to adapt as your life changes.

4 min read

CONSULTING

Your Emotions Are Telling You Something. Are You Listening?

When we avoid discomfort, we miss the opportunity to learn from it. When we don’t listen to our emotions, we fail to hear what they are teaching us.

4 min read

Insights

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Graphic of a starry night with a bright North Star

Graphic of a starry night with a bright North Star

Your Career Doesn’t Need A Five-Year Plan—It Needs A North Star

Redefining Ikigai as a Sustainable Guide for Work, Purpose, and Real-Life Tradeoffs

Mar 244 min read

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